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Sales Tips

The Advantages and Disadvantages of Printing on Plastics

If you are considering printing on plastics with your commercial digital press, or you have been using plastics for years, it is wise to be aware of the benefits and obstacles of the most popular plastic substrates. Styrene (Polystyrene or PS) Advantages: Good impact resistance, machineable, low cost, FDA compliant for indirect food contact, bright…

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Expert Q&A:
Trends in Substrates for Digital Printing

The following is an excerpt from an interview with Masterpiece Graphix Supply Chain & Business Manager Charity Brueggemann and Digital Material Specialist Jeremy Underhill. To get answers about running specialty substrates on your digital press and how to use them to grow your business, contact one of our digital material specialists today at 636-349-6401 or…

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Growth Market for Print: Auto Dealers

The United States is the world’s second largest market for vehicle sales. The automotive industry, including dealerships, accounts for 3 to 3.5 percent of the U.S. gross domestic product. Experts predict continued growth in U.S. auto sales, especially in demand for cars and light trucks. An increase in confidence and discretionary spending is leading consumers back to making big-ticket…

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Growth Market for Print: Restaurants

Due to an improving economy and rising consumer spending, the restaurant industry has experienced robust growth. Experts predict that over the next five years this steady growth will continue, with a focus on consumer preferences for healthier meals, ethical consumerism, and technology improvements. There are no companies with a dominant market share in this industry. Number of…

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Growth Market for Print: Hotels & Motels

Due to increases in travel spending, corporate profit, and consumer spending, the U.S. Hotel and Motel industry has experienced strong growth. As the economy improved and travel rates increased, the industry has grown every year since 2011. Experts predict that over the next five years, the industry will continue to grow, especially in extended-stay hotels,…

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Glossary of Printing and Substrate Terms

The printing and substrate industry definitely has its share of confusing acronyms and terms. Some of our favorite head-scratchers include kiss cut, grammage, and hickey. Below we have compiled a brief list of some common printing and specialty substrate terms. We’ll continue to add to this list and if you have any questions about printing…

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12 Tips for Selling Specialty Substrates to Your Print Customers

You know that printing on specialty substrates can help save your customer’s time and money (for example:  using synthetic paper instead of laminating cardstock). However, sometimes it’s a challenge to get the customer to try something new. To give you a head start, we’ve compiled a list of selling points for some of the most popular specialty substrates. For…

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Choosing the Proper PSA

Print customers have a wide range of labeling needs, and they may not always understand the options in pressure sensitive (PSA) substrates. Here are some questions to ask your customers to help you uncover their label needs and provide the best substrate solution. How will the customer use the label? Will the label be placed…

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Common Substrate Issues Faced by Commercial Printers

Lack of consistent, high-quality substrate solutions and poor material performance; They are tired of continually dealing with inconsistent quality, ink adhesion issues, and materials failing on press Limited expertise, selection and availability of their substrate supplier; They wish their supplier was a substrate expert who could problem-solve and offer solutions; They want to build a custom solution to…

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Foil Stamp Effect Without the Cost

Using a Xerox Color Press 1000 with Metallic Gold Pantone 871C, Metallic Silver Pantone 877C, and Masterpiece Graphix TOUCHÉ® 13pt Black/White Duplex sheets, our partner Image Source recreated the look of foil stamping on these business cards, bakery menu, and invitation. The Xerox Color 1000i Press features an optional fifth print station that allows you to apply specialty dry inks, including Metallic Gold…

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