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Growth Market for Print: Restaurants

Due to an improving economy and rising consumer spending, the restaurant industry has experienced robust growth. Experts predict that over the next five years this steady growth will continue, with a focus on consumer preferences for healthier meals, ethical consumerism, and technology improvements. There are no companies with a dominant market share in this industry.

Number of Restaurants in the U.S.:  1 million+ (70% are single location, independent or family-owned)
Annual Sales:  $782.7 billion (4% of the U.S. gross domestic product)
Forecast for Annual Growth:  5%

What Does This Mean for Commercial Printers?

Imagine walking into a new restaurant. You appreciate the friendly host and admire the interior decorating and plush seating. Then the host hands you a grubby, torn and faded menu. Despite the initial good impression, now you are questioning your decision to choose this restaurant for dinner.

Restaurant owners know that consumers notice the details, including menus and all the printed materials they use. The right printed materials are essential to the customer’s dining experience. The question is:  How will your print shop help restaurants create a lasting impression and capitalize on the opportunities offered in this massive and growing industry?

The opportunities for printing are endless. A variety of substrates including pressure sensitive, cling, synthetic paper, pvc, styrene, polyester, metalized board, wood, textured and soft touch, are used to create restaurant applications including:

Menus Coasters
Indoor and Outdoor Signage Table Tents
Placemats and Trayliners Shelf Talkers
Custom Menu Covers Point-of-Purchase Displays
Coupons Branded Takeout Packaging
Gift Cards Labels and Stickers
Flyers and Posters Business Cards
Comment Cards Calendars
Invitations Postcards
Catering Menus Take-out Menus


FUN FACTS:

  • The restaurant industry is the nation’s second-largest private sector employer
  • 1 in 3 Americans got their first job experience in a restaurant
  • 80% of consumers would rather dine out with family and friends than cook at home

To learn more about growing and differentiating your printing business, talk to one of our digital material specialists today at 636-349-6401.

Source:
National Restaurant Association
IBISWorld

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