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Growth Market for Print: Hotels & Motels

Due to increases in travel spending, corporate profit, and consumer spending, the U.S. Hotel and Motel industry has experienced strong growth. As the economy improved and travel rates increased, the industry has grown every year since 2011. Experts predict that over the next five years, the industry will continue to grow, especially in extended-stay hotels, boutique hotels, spa and health retreats, and resorts.

Number of Hotels & Motels in the U.S.:  77,525
Annual Sales Revenue:  $176 billion
Annual Growth 2011-2016:  4.3%

What Does This Mean for Commercial Printers?

With more than 77,000 hotels and motels in the U.S., chances are that there are several located near your printing shop. And as part of the hospitality industry, hotels and motels are constantly looking for ways to showcase and promote their brand, amenities, and guest experience with printed materials. In addition, many locations offer catering, recreational services, meeting and event venues, and other services that require professionally printed collateral. This means your printing business has the opportunity to play a significant roll in this $176 billion and growing industry.

The opportunities for printing are endless. A variety of substrates including pressure sensitive, cling, synthetic paper, pvc, styrene, polyester, metalized board, wood, textured and soft touch, are used to create hotel and motel materials including:

Key Cards Door Hangers
Key Packets Branded Amenities Products
Toiletry and Gift Labels Front Desk Forms
Luggage and Valet Tags Folders
Housekeeping Tags Conference Materials
Business Cards Coasters
Stationery Packaging
Table Tents Menus
Guest Services Directories Guest Coupons
Sales and Marketing Collateral Express Checkout Envelopes
Comment Cards Fire Safety Cards
Pillow Cards Brochures and Rack Cards
Indoor and Outdoor Signage


To learn more about growing and differentiating your printing business, talk to one of our digital material specialists today at 636-349-6401.

Source:
American Hotel & Lodging Association
U.S. Census Bureau NAICS 72111
IBISWorld

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