Printable Substrates | Functional Coatings | Converting
636-349-6401

12 Tips for Selling Specialty Substrates to Your Print Customers

You know that printing on specialty substrates can help save your customer’s time and money (for example:  using synthetic paper instead of laminating cardstock). However, sometimes it’s a challenge to get the customer to try something new. To give you a head start, we’ve compiled a list of selling points for some of the most popular specialty substrates. For more tips and information on growing your printing business with specialty substrates, call 636-349-6401 or email our Digital Media Specialists.

Synthetic Paper

Applications for synthetic paper include cards, badges, shelf wobblers, posters, door hangers, tags, catalogs, menus, brochures, and tickets.

  • Selling point #3:  Resistant to tears, water and chemicals
  • Selling point #4:  Soft feel and easy to fold or score

Rigid Vinyl PVC

Applications for PVC include signage, cards, tags, door hangers, menus, and shelf wobblers.

  • Selling point #5:  Resistant to UV degradation
  • Selling point #6:  Good rigidity and low flammability (resists ignition)

Dead Opaque Styrene

Applications for dead opaque styrene include signage, point-of-purchase displays, cards, tags, packaging, and molded applications.

  • Selling point #7:  Optimal for two-sided graphics
  • Selling point #8:  Completely dead opaque vs near dead, especially at 10 mil thickness

Clear Polyester

Applications for clear polyester include shelf danglers, tags, overlays, document covers, and transparencies.

  • Selling point #9:  Optically clear
  • Selling point #10:  Resistant to tears, stains, and weather

Soft Touch

Applications for soft touch include business cards, document covers, invitations, hang tags, menus and luxury packaging.

  • Selling point #11:  Luxurious and rich sensory appeal
  • Selling point #12:  No need for post-print coating which reduces cost and shortens lead time

For more tips and information on growing your printing business with specialty substrates, call 636-349-6401 or email our Digital Media Specialists. 

Share