Beverage Brands:  This Label’s for You

As the vast beverage market continues to grow, demand is higher than ever for visually appealing and durable beverage labels. Brands are constantly searching for the most unique, attention-getting labels and packaging.

One of the most competitive and fastest growing markets in the beverage industry is beer. In an industry of such monumental size, beer companies are looking for innovative ways to make their brand stand out from the competition.

In addition to bottle decoration, much of the focus is on the type and performance of the label.

Not only must the label look great sitting on the shelf, it also must be able to overcome the stress of the production process, hold up to cool and damp warehouse conditions, and be durable enough to withstand sitting in a consumer’s cooler surrounded by ice and water for hours on end.

Pressure sensitive labels provide a great option for beverage labeling, especially when you consider the eye-catching value of metalized PSA. Masterpiece Graphix .002 Bright Silver Polyester/Permanent/90# (item #2523) adds depth and shine to label applications and adheres well to many surfaces including glass and stainless steel. This material is also certified for use with the Color-Logic Process Metallic Color System.

Consumers are more likely to buy a product that grabs their attention as they are walking down store aisles. How will you make your brand stand out from the competition?

Make your next beverage label go down smooth. Talk with one of our digital material specialists today.