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Sales Tips

28 Ways Polyester Can Help You Sell More Print

Think you know polyester? Take another look. The unique toner receptive coating on Masterpiece Graphix solid core polyester makes it a universal substrate for dry toner and HP Indigo digital presses. It’s tear, stain and weather resistant, offers high definition image quality, bright white matte finish or clear tipped, and comes in multiple thicknesses. Masterpiece Graphix polyester…

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How to Get More Value From Konica Minolta Production Presses

Print professionals have discovered that owning a Konica Minolta press opens a whole new world of options in printing materials. By adding specialty substrates to their menu of services, printers are able to better compete on applications, cost, and creativity. Increase Print Sales:  Attract More Customers and a Larger Bottom Line with Expanded Print Applications Offer…

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How to Get More Value From the RICOH Pro C7100 and C9100 Series Presses

Print professionals have discovered that owning a RICOH Pro C7100 Series or Pro C9100 Series digital press opens a whole new world of options in printing materials. By adding specialty substrates to their menu of services, printers are able to better compete on applications, cost, and creativity. Increase Print Sales:  Attract More Customers and a Larger Bottom…

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The Advantages and Disadvantages of Printing on Plastics

If you are considering printing on plastics with your commercial digital press, or you have been using plastics for years, it is wise to be aware of the benefits and obstacles of the most popular plastic substrates. Styrene (Polystyrene or PS) Advantages: Good impact resistance, machineable, low cost, FDA compliant for indirect food contact, bright…

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Expert Q&A:
Trends in Substrates for Digital Printing

The following is an excerpt from an interview with Masterpiece Graphix Supply Chain & Business Manager Charity Brueggemann and Digital Material Specialist Jeremy Underhill. To get answers about running specialty substrates on your digital press and how to use them to grow your business, contact one of our digital material specialists today at 636-349-6401 or…

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Growth Market for Print: Auto Dealers

The United States is the world’s second largest market for vehicle sales. The automotive industry, including dealerships, accounts for 3 to 3.5 percent of the U.S. gross domestic product. Experts predict continued growth in U.S. auto sales, especially in demand for cars and light trucks. An increase in confidence and discretionary spending is leading consumers back to making big-ticket…

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Growth Market for Print: Restaurants

Due to an improving economy and rising consumer spending, the restaurant industry has experienced robust growth. Experts predict that over the next five years this steady growth will continue, with a focus on consumer preferences for healthier meals, ethical consumerism, and technology improvements. There are no companies with a dominant market share in this industry. Number of…

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Growth Market for Print: Hotels & Motels

Due to increases in travel spending, corporate profit, and consumer spending, the U.S. Hotel and Motel industry has experienced strong growth. As the economy improved and travel rates increased, the industry has grown every year since 2011. Experts predict that over the next five years, the industry will continue to grow, especially in extended-stay hotels,…

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Glossary of Printing and Substrate Terms

The printing and substrate industry definitely has its share of confusing acronyms and terms. Some of our favorite head-scratchers include kiss cut, grammage, and hickey. Below we have compiled a brief list of some common printing and specialty substrate terms. We’ll continue to add to this list and if you have any questions about printing…

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12 Tips for Selling Specialty Substrates to Your Print Customers

You know that printing on specialty substrates can help save your customer’s time and money (for example:  using synthetic paper instead of laminating cardstock). However, sometimes it’s a challenge to get the customer to try something new. To give you a head start, we’ve compiled a list of selling points for some of the most popular specialty substrates. For…

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