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Sales Tips

Choosing the Proper PSA

Print customers have a wide range of labeling needs, and they may not always understand the options in pressure sensitive (PSA) substrates. Here are some questions to ask your customers to help you uncover their label needs and provide the best substrate solution. How will the customer use the label? Will the label be placed…

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Common Substrate Issues Faced by Commercial Printers

Lack of consistent, high-quality substrate solutions and poor material performance; They are tired of continually dealing with inconsistent quality, ink adhesion issues, and materials failing on press Limited expertise, selection and availability of their substrate supplier; They wish their supplier was a substrate expert who could problem-solve and offer solutions; They want to build a custom solution to…

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Foil Stamp Effect Without the Cost

Using a Xerox Color Press 1000 with Metallic Gold Pantone 871C, Metallic Silver Pantone 877C, and Masterpiece Graphix TOUCHÉ® 13pt Black/White Duplex sheets, our partner Image Source recreated the look of foil stamping on these business cards, bakery menu, and invitation. The Xerox Color 1000i Press features an optional fifth print station that allows you to apply specialty dry inks, including Metallic Gold…

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Invitation Season: How To Make Your Event Stand Out

This time of year, our mailboxes are full of invitations to weddings, graduations, and reminders to save the date. Some of these invitations have a very simple design and some are so elaborate they require extra postage. The best part about opening the envelope, besides the excitement about the event, is seeing the design choices made…

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Beverage Brands:  This Label’s for You

As the vast beverage market continues to grow, demand is higher than ever for visually appealing and durable beverage labels. Brands are constantly searching for the most unique, attention-getting labels and packaging. One of the most competitive and fastest growing markets in the beverage industry is beer. In an industry of such monumental size, beer…

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What can your digital press do?

Dear commercial digital printer, Have you explored all the substrate options available to print on your digital press? What can your digital press do to help you earn more business? For over 20 years, Masterpiece Graphix has helped printers put ink on a variety of substrates – from synthetic papers to exotic woods. Put our…

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Did you go to this year’s Graph Expo?

Thank you to all our partners who took the time to meet with us and stop by our booth. At Graph Expo and every day, printers are looking to grow sales by expanding what they can do on the digital presses that they already have. To answer this need, the Masterpiece Graphix booth featured materials engineered…

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Maximize your Digital Printing Sales

Digital Printers Increase Margins with Synthetic Materials Did you know you can print synthetics on your digital press? Are you currently running synthetics on your digital press, but need a cost effective source for materials? If you answered yes to either question, read on. Digital printers rely on Masterpiece Graphix for cost effective, quality materials…

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Selling to Customer Needs

Many of you have asked about the best way to use unique digital materials to increase your printing sales. You not only wanted the product, you needed to know how to use it to grow your business. That got us thinking:

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