Cosmetic & Personal Care Labeling with MGX

Come rain or shine, the cosmetic and personal care industry is always going strong.  No matter what, we always have a few dollars to grab the newest lipstick, eye shadow, or lotion that promises a fresh new look.  Even though in times of economic trouble (like the American economy recently) men and women try to limit their spending, the exception is beauty products.  Even though it helps that these products are considered a necessity by many, the brands must learn to stay in touch with customer needs and wants, and keeping themselves attractive.

In the past few years a major concern has been companies “going green” and helping to sustain the environment.  This rings true with personal care companies as well.  Thinner labeling facestocks and liners are being sought by suppliers and many are even researching how to recycle liner waste.  This has also caused substrate portfolios to grow and become more competitive as those in the industry want their customers to feel beautiful and like they are buying products that protect the environment.  Concerns many companies have are using less energy, water, and reducing emissions of gas.

This has caused the packaging and labeling for these products to veer towards being packaged lighter and using thinner film facestock and liners.  Digital printing has made it immensely easier to reach these goals.  Focus is shifting from traditional facestocks such as polypropylene and polyethylene towards thinner new materials and solutions to reduce package volume and costs.

Digital printing for labeling offers several advantages for the cosmetics and personal care markets.  The technology allows the customer to print large amounts of SKU number without upfront offset costs, and allows customers to see samples of various materials in advance of a full run, giving the customer a chance to fully review and process their application.  While the cosmetic market has a large amount of SKU’s and color variations (have you seen how many shades of lipstick there are?), the personal care market has fewer SKU’s but often has active ingredients added to the line, such as extra exfoliates and nutrients.

Digital printing brings the ease of long run customization and the ability to create the lighter weight and eco friendly materials that suppliers and customers both want.  For the best materials to fulfill your needs and the latest trends, Masterpiece Graphix supplies you with reliable labeling materials for every digital press.  We carry eco friendly and visually stunning materials to supply your brand image.  Our face and label stocks are made for strength and durablilty, and also are FDA approved, while  our packaging helps your application last in any environment.

Call us today at 636 349 6401 to speak to a digital material expert or email us.

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