In a world that’s gone digital, so has the print. Digital presses are running more jobs and applications than ever before, and dominating in a world that stresses convenience. With benefits such as shorter turnaround times; cost effective, low volume printing; and easy customization for variable data printing; it’s no wonder that many have turned to this printing method.
The demand for short-run, in the nick of time, on demand work is growing. In a society where we get pizza in under thirty minutes and look information up instantaneously on our smartphones, is it any wonder? To meet and keep up with this need, commercial and specialty printers alike are adding digital printing as a way to meet the needs of every customer.
Why are printers using digital?
In each instance, the reason to have digital might be different. Some printers may have many clients that need last minute jobs, or see it as being up front with the newest technologies available. No matter the reason, if used and marketed properly, digital can help printers grow tremendously. Whether a pressman is operating an Indigo, imagePRESS, iGen, or Ricoh, it’s a great asset to have.
In choosing to use digital, however, it does lead to a pressing question: can I use the same materials on my digital press that I did on my offset?
Making a Transition
The answer often varies depending on what the material actually is. The best solution is to evaluate what jobs make up the majority of the printing done and check the substrate’s compatibility. MGX takes many materials that are offset favorites and using coating technologies, prepares them to be printed digitally; so that there aren’t material issues such as poor ink adhesion or speckling. This allows printers to continue using many of their favorite materials even after they have gone digital. Digital printing also opens up new doors of possibilities for customers, allowing them to use previously unavailable print media such as wood and synthetics.
How to Diversify
Transitioning from traditional printing methods to digital printing is an investment of time and money. With this investment, printers can expect to have substantial growth and dynamic opportunities to expand their business into different markets. Restaurants, banks, museums, agencies, hotels, and more are great places to exercise the use of digital print for personalization. If you’re looking for someone to assist you in making the switch to digital, look no further than MGX. Our digital material experts can help you identify materials and press settings to streamline your printing process and assist you in getting things done quickly and efficiently. We’d also love to help you break into new markets with innovative materials and printing possibilities.