Printable Substrates | Functional Coatings | Converting

Get Personal With Your Digital Postcards with Masterpiece MAX Impact REVEAL Cardstocks

Masterpiece Graphix (MGX) has partnered with Convertible Solutions to create a new solution for super thick digital printing applications: Masterpiece MAX Impact REVEAL sheets, from Masterpiece Graphix, allow digital printers to produce 24 mils thick cards that contain a pull-away tab, revealing a QR code or other hidden message.  Using a clever adhesive system, this product is offered as a Masterpiece MAX Impact product, a new lineup of innovative digital-ready double thick stocks from MGX and Convertible Solutions. These unique preconverted materials are available for the HP Indigo, Kodak Nexpress, Xerox iGen, as well as other digital press models.

Each sheet of Masterpiece Max Impact REVEAL material is actually 12 mils thick with a specialized no tack adhesive on the back of the sheet and a score down the center. Both sides of your design are printed on the front of the sheet. When folded at the score with a typical bindery folder, the front and back lock together when cut on a guillotine cutter to create an impressive 24 mil card, with a hidden portal for a QR code, message, or sweepstakes promotion. After printing, the sheets can be UV coated to add gloss and protection, or a thin protective lamination layer can be added to make the card thicker and more durable.

Masterpiece Max Impact REVEAL Sheets are designed for digital printers that want to combine a hidden QR code or message with the tactile impact of an extremely thick, and therefore more impactful, postcard. The portal of the Masterpiece Max Impact REVEAL sheets could contain a sweepstakes entry, QR code, contact information, or another creative marketing approach. In conjunction with digital press variable data technology, Masterpiece Reveal Sheets can be used to create a variety of high-impact direct mail pieces, garnering higher response rates than traditional postcards.

“QR codes are only one application for the portal,” adds David Williams, director of business development at Convertible Solutions. “The hidden area can be used to create a sense of mystery, encourage engagement with the mailing, or present a special offer in a playful way.”

As you may have heard, MGX has partnered with Convertible Solutions to offer a unique lineup of preconverted digital-ready substrates, Masterpiece MAX Impact Stocks. This new line of materials includes Masterpiece Max Impact REVEAL sheets, and allows digital printers to create high-quality 24, 30 or 36 mil cardstock products on the HP Indigo, Kodak Nexpress, Xerox iGen, as well as other digital press models. Double Thick Masterpiece MAX Impact Stocks can be utilized to easily create double thick commercial print products like flyers, folding cards, postcards, membership cards, various envelope configurations, sweepstakes packets, and other digital press projects.

Masterpiece Graphix MAX Impact Stock face material is HP Indigo-certified, and its current construction with adhesive system is pending certification. Options are also available for digital roll-fed presses.

For more information on Masterpiece Max Impact REVEAL sheets, or the entire lineup of Masterpiece MAX Impact Stocks, please contact your MGX Digital Material Expert, or email the Masterpiece Graphix sales team.