QR Coded Menus Out, Physical Menus are Back!

QR-coded menus are on the way out. According to restauranters, The patience that customers have extended to restaurants over the last few years is wearing thin. A plaintive cry is rising from America's dining rooms: Can we get some service around here? And not just any service. Diners say they crave a night out free from QR codes and servers who don't seem to care. They want to feel like welcome guests again.

Must-Have Menus, a menu management and printing platform with about 7,000 customers across the United States, has seen a fall-off in using the QR codes it provides to restaurants. According to Mark Plumlee, their senior content manager, fewer restaurants are creating new QR menus, and about 75% of their existing QR codes are essentially dormant.

The motivation for the change is simple; diners hate QR-code menus. Several reasons for the almost universal dislike of QR-coded menus include:

• Etiquette: Taking a phone out at the table is just rude.
• The feel: Thy interrupt the experience and kill the mood.
• Spend: The check per person goes up. People hesitate to spend $70 for a steak off a QR code.

Reddit Users even started a thread called We want menus. Many people cited poor wifi connectivity, low battery charge, and difficulty going back and forth between items as the reason for hating QR code menus.

Restaurant chains like Darden Restaurants, which owns the Olive Garden and LongHorn Steakhouse chains, moved back to physical menus in the fall of 2021 based on guest feedback, said Rich Jeffers, the senior director for communications.