Blog header

Blog

Unlock Greater ROI with ReadyMAG™: Affordable, High‑Impact Magnet Printing

ReadyMAG Product Images

Magnets are proven to deliver better viewer retention and engagement than plain paper—especially when placed in high‑traffic areas like kitchens or offices. ReadyMAG takes that impact even further by offering printers a turnkey solution that cuts costs and simplifies production.

What Makes ReadyMAG™ Cost-Efficient?

  • Pre‑magnetized backing eliminates the need for costly post-magnetization equipment and processes.

  • Rapid finishing: Compatible with standard finishing methods (die-cutting, foil stamping, UV coating, etc.), streamlining operations by integrating seamlessly into existing workflows

ReadyMAG Kit with die cut magnets

ROI-Driven Applications

  • Extended brand visibility: Useful promotional products are often retained and repeatedly viewed, allowing one printed piece to continue generating impressions long after it is received.¹
  • Lower cost per impression: ASI research reports that promotional products can deliver a cost per impression as low as one-tenth of a cent because their value grows with continued use and exposure.²
  • Memorable messaging: PPAI research found that nearly nine in ten recipients could recall the branding on a promotional product, while eight in ten recalled its messaging.¹
  • Built-in usefulness: Practical value is a leading reason consumers keep branded products, making calendars, schedules, coupons and contact information especially well suited for magnets.³
  • More opportunities for action: Continued exposure can keep the advertiser accessible when a need arises, while recent PPAI research found that 76% of promotional-product recipients looked up the featured brand.⁴

People in kitchen - applications

Affordable without Compromise on Quality

  • Paper surface: Coated paper that prints with exceptional color vibrancy and clarity.
  • Multiple formats: Available in 13 pt and 15 pt thicknesses and in common commercial sheet sizes (18″×12″, 19″×13″), ReadyMAG™ fits varied production needs and helps manage cost per sheet

ReadyMAG Paper

How Printers Win

  • No upfront investment: Printers can add magnet printing without buying magnetization machines. Just order ReadyMAG™ sheets and print as usual.
  • Efficient workflow: Easy drop-in compatibility with HP Indigo and select Dry Toner presses via MGX’s MP grade means minimal setup time and less machine downtime.

By removing expensive equipment requirements, simplifying logistics, and delivering high-retention marketing materials, ReadyMAG™ makes magnet printing accessible to more printers while maximizing ROI—turning brand impressions into long-lived value.

Check Press Compatibility: MGX Interactive Compatibility Guide

Refrigerator with ReadyMAG magnets on the front.

Contact Us: [email protected]   |   636.349.6402

Follow Us: Facebook   |   LinkedIn   | YouTube

 

 

 

 

  1. Promotional Products Association International, Built for Life: Consumer Study, 2017.
  2. Advertising Specialty Institute, Ad Impressions Study, 2022.
  3. Promotional Products Association International, The Things We Don’t Throw Away, 2026.
  4. Promotional Products Association International, The 5-Second Impact, 2025.