As the temperatures rise and summer kicks into full gear, pools across the country are officially opening their gates. From upscale hotel resorts and beach clubs to neighborhood swim centers and private community pools, this seasonal shift marks the start of long, sunny days spent poolside. But along with the rush of activity comes a practical challenge that businesses face: how to keep printed materials like menus, signage, and promotional displays looking sharp in an environment where water, UV exposure, high temperatures, and general wear are constant factors.
Water + Paper = Problems
Traditional paper products don’t stand a chance near the water. Menus wrinkle and tear, signage fades or peels, and print materials quickly degrade when exposed to moisture, sunscreen, and frequent handling. And let’s not forget the unpredictable splash zone—between cannonballs, kids, and condensation, even “dry” areas aren’t truly safe.
That’s where waterproof and weather-resistant substrates come in.
Durable by Design
Waterproof menus made from synthetic paper not only resist water damage, they also withstand UV exposure, chlorine and general rough use. These materials are perfect for outdoor dining areas, swim-up bars, and concession stands. With vivid print quality and tear-resistant strength, they maintain their polished appearance all season long—no lamination required.
While lamination offers basic protection against moisture, it often peels, bubbles, or cracks under poolside conditions—especially with high heat, UV exposure, and frequent handling. Synthetic paper eliminates those issues by being inherently waterproof, tear-resistant, and UV-stable without any added layers. It won’t delaminate or degrade, maintains a sleek, professional look all season, and offers superior print quality. For poolside menus and signage, synthetic paper is a more durable, low-maintenance, and reliable choice.
Beyond durability, waterproof substrates offer a creative canvas for eye-catching designs that enhance the guest experience. From tropical-themed menus to bold branded wayfinding signs, these materials let you keep your poolside aesthetic cohesive, colorful, and on-brand
As summer unfolds, make sure your printed pieces are as pool-ready as your patrons. Choose materials designed to thrive in the elements—and turn every poolside moment into a marketing win.
