Invitation Season: How To Make Your Event Stand Out

This time of year, our mailboxes are full of invitations to weddings, graduations, and reminders to save the date. Some of these invitations have a very simple design and some are so elaborate they require extra postage. The best part about opening the envelope, besides the excitement about the event, is seeing the design choices made by the sender, and the way that each invitation gives you a sense of the event’s atmosphere and the personalities behind it.

In fact, setting the tone of an event starts with the invitation. An invitation is more than who, what, where and when; it’s the guest’s first glimpse inside the overall theme of the event. A wedding invitation on a wood material topped with a dandelion, evokes a rustic, vintage event. Alternately, a wedding invitation with gold ink and elaborate lettering will cause guests to anticipate an elegant or extravagant event.

Determining which material to print an invitation on can be just as daunting as deciding on the design. Durability is important, but it is the different textures, thicknesses and colors of the printing materials that influence the look of a finished piece. For example, a wood veneer is perfect for an event with an outdoor setting, and the texture of a soft touch substrate lends itself to elegant events and baby showers.


  • Match the invitation to your event theme and color scheme
  • Use legible font and don’t crowd the space with too much information
  • Experiment with different shapes and sizes
  • Add flattering and professional personal photos
  • Add graphics if they match your theme and don’t crowd the space

Whether you are new to the invitation printing market, or it’s a familiar revenue stream, talk to our digital material specialists about unique substrates to help your print shop stand out from the competition.
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Below:  Using Masterpiece Graphix White/Black Duplex Soft Touch material, these short-run invitations were printed on an HP Indigo 5500.