Growth Market for Print: Auto Dealers

The United States is the world’s second largest market for vehicle sales. The automotive industry, including dealerships, accounts for 3 to 3.5 percent of the U.S. gross domestic product. Experts predict continued growth in U.S. auto sales, especially in demand for cars and light trucks. An increase in confidence and discretionary spending is leading consumers back to making big-ticket purchases like new vehicles. In addition, lower interest rates are making the cost to finance more affordable.

Number of Auto Dealers in the U.S.:  17,559
Annual Sales:  $898 billion
Units Sold in 2016:  17.46 million
Average Price of a New Vehicle:  $35,309
Forecast for Annual Growth:  4.3%

What Does This Mean for Commercial Printers?

There is no question that we love our cars. Even though they are depreciating assets and our old car can still get us to our destination, we continue to believe that we “need” the latest version with that new car smell. And as long as there is demand, there will be a market of opportunity for auto dealers and the print shops who serve them.

From direct mail and flyers to windshield decals, auto dealers use a lot of marketing and sales collateral. The opportunities for printing are endless. A variety of substrates including pressure sensitive, cling, synthetic paper, pvc, styrene, polyester, metalized board, wood, textured and soft touch, are used to create auto dealer applications including:

Service Tags Direct Mail
Mirror Hang Tags Table Tents
Key Tags Windshield Signs
Business Cards Point-of-Purchase Displays
Window Clings and Stickers Service and Inspection Stickers
Document Folders Labels and Stickers
Flyers and Posters Outdoor and Indoor Signs
Comment Cards Calendars
Invitations Postcards
Temporary License Plates Thank You Cards


To learn more about growing and differentiating your printing business, talk to one of our digital material specialists today at 636-349-6401.

Auto Alliance