Printing Innovations Spark New Designs
The printing industry has completely transformed with the new advances in the realm of digital substrates. Printers have new various substrates not available previously which give their customers diverse options. Run times are becoming shorter, and one way that customers are choosing new fresh ideas such as QR codes. Printers also have the option to offer differing sheet sizes, allowing for further customization.
In addition, color management has improved printing capabilities, which allows a piece to be carried across different media without deviation from the piece. Customers no longer have to worry about presenting two different applications that do not match. This is especially important for companies wishing to create a uniform system for products or advertising campaigns. Along with improved printing capabilities, new innovations in coating techniques provide higher quality substrates and include advanced options for glossy, dull, and matte finishes. These advanced options have allowed for up-to-date digital media techniques in which the quality rivals offset printers. Fully digital high-speed inkjet platforms can now be used by printers with gloss and dull finishes to produce substrates that mimic offset substrates and have near the same quality. In short, digital media has reached the point where it can be used instead of offset machines in high-end projects.
Customers are now able to upgrade to higher product lines through printers due to innovative digital media that was not previously available. It is now possible for people to get creative with design applications because printing processes have been refined. The refinement of these processes has opened new doors for innovative advertising and branding. Different applications include high-quality short-run magazines to be used for promotion, and die cut inserts or labels. These applications can only be accomplished with the skills of a knowledgable printer.
Printers need to be experts in their field in order to produce the highest quality work possible. However, one question continues to perplex them: How to make sure their devices are suitable for specific types of digital substrates. It is important for printers to pair a substrate to their device to ensure their compatibility. The potential match should always be discussed with a specialist and tested before use to ensure that there are no printing issues. Being educated and knowing the properties of the substrate is important so the customer will know what option will fit their application. Customers will be able to work best with a printer who knows what material will fold or score best and which material is suitable for business cards to wall-sized, textured banners. In-depth knowledge will result in happy customers with high-quality products.